Attracting and Positioning Your Practice for Growth

Good work alone doesn’t grow a practice — the right positioning does. This session shows how to attract the right clients, stand out from competitors, and grow your practice with intention.

2 CPD units 19 February 2026 1 presenter

What will set you apart

By completing this course you will gain the following competencies

Why most practices struggle to attract the right clients
How to position your practice clearly in a crowded market
What makes clients choose one practice over another
How to move from “just compliance” to trusted advisor
How to attract better clients, not just more clients
How clear positioning supports higher fees and growth
Common marketing mistakes made by professional practices

Event breakdown

Why positioning matters for professional practices
Understanding your ideal client
Clarifying your service offering
Standing out in a competitive market
Moving beyond compliance services
Building trust and credibility
Pricing confidence and perceived value
Common growth and marketing mistakes
Creating a clear growth direction

Category: Practice ManagementType: CPD CourseCPD category: Practice Management

Description

Many practices offer excellent services but still struggle to grow because clients don’t clearly understand their value. This session focuses on how to position your practice so the right clients find you, trust you, and are willing to pay for your expertise. Delegates will learn how to clarify what they offer, who they serve best, and how to communicate that value consistently. The session avoids marketing jargon and focuses on practical positioning and growth strategies that work for professional practices. Designed for practice owners and senior professionals, this session helps shift the mindset from chasing work to attracting opportunity. By the end of the session, delegates will understand how strong positioning supports sustainable growth and long-term success.

Presenters

Leana van der Merwe — Leana van der Merwe is a Chartered Accountant and Registered Auditor with over 18 years of experience in business accounting, audit and corporate governance. A former Audit Director and professional-body Technical and Standards Executive, she has guided more than 14,000 professionals through complex regulatory matters. Leana also serves on the PAFA Technical Advisory Group, the IFAC Anti-Money Laundering Committee and the IFRS Foundation SME Implementation Group.

You will earn a certificate

On successful completion you will receive a certificate for 2 CPD units in Practice Management.

Requirements

Laptop, desktop, or mobile device with internet access
Microsoft Edge, Google Chrome, Safari, or Firefox browser