Ethics That Pay: Lead with Integrity, Win with Trust

Clients and regulators are watching accountants closer than ever. Ethical leadership isn’t just about “doing the right thing”—it’s about protecting your practice, building trust that attracts higher-value clients, and staying clear of compliance headaches. This session shows you how to turn ethics into a real business advantage.

2 CPD units 8 October 2025 1 presenter

What will set you apart

By completing this course you will gain the following competencies

By attending this webinar you will gain the following competencies:
1. How to use ethical leadership to build client trust and strengthen your reputation.
2. Practical strategies to safeguard your practice against ethical and compliance risks.
3. How ethical decisions can drive profitability and position you as the go-to advisor.
4. Red flags to avoid that could damage both your credibility and your bottom line.

Event breakdown

Introduction: Why ethics is more urgent than ever
Ethical leadership—beyond compliance
When ethics fails, everyone pays
Practical tools to strengthen ethical decision-making
How to make ethics part of your value proposition
Q&A

Category: EthicsType: CPD CourseCPD category: Ethics

Description

In today’s competitive and complex business environment, ethics is no longer just a moral choice, it is a strategic advantage. Ethical leadership isn’t an ideal, it’s a money-maker. This presentation explores how ethical leadership not only safeguards reputation and compliance but also creates measurable business value through trust, credibility, and long-term sustainability. Clients are willing to pay more for accountants they can trust, and SARS is quick to act when ethical lines are crossed. In this session we will cut through the theory and show you exactly how to embed ethical leadership in your daily practice. You’ll leave knowing how to protect your reputation, attract quality clients, and turn integrity into a competitive edge.

Presenters

Leana van der Merwe — Leana van der Merwe is a Chartered Accountant and Registered Auditor with over 18 years of experience in business accounting, audit and corporate governance. A former Audit Director and professional-body Technical and Standards Executive, she has guided more than 14,000 professionals through complex regulatory matters. Leana also serves on the PAFA Technical Advisory Group, the IFAC Anti-Money Laundering Committee and the IFRS Foundation SME Implementation Group.

You will earn a certificate

On successful completion you will receive a certificate for 2 CPD units in Ethics.

Requirements

Laptop, desktop, or mobile device with internet access
Microsoft Edge, Google Chrome, Safari, or Firefox browser