Pricing Services in Your Practice: Charge What You’re Worth

Learn how to confidently price your services, stop undercharging, and build a practice that rewards your expertise and not just your time.

2 CPD units 4 August 2025 1 presenter

What will set you apart

By completing this course you will gain the following competencies

By attending this webinar you will gain the following competencies
✅ How to package and price your services for value—not just hours worked
✅ The psychology behind pricing and why most practitioners charge too little
✅ Common pricing traps (and how to escape them)
✅ How to confidently present your fees to clients and stand your ground
✅ Strategies for introducing new services and pricing tiers that clients will actually buy

Event breakdown

Why Pricing Matters: From burnout to profitability
What Are You Really Selling? (Hint: it’s not hours)
The 3 Pricing Models for Small Practices
Value-Based Pricing: What it is and how to do it
Understanding Client Psychology: Why people say yes (or no)
Common Pricing Mistakes and How to Avoid Them
Creating Service Packages and Pricing Tiers
How to Have the Pricing Conversation with Confidence
When and How to Raise Your Prices
Tools, Templates, and Real-Life Examples
Q&A: Bring Your Pricing Questions

Category: Practice ManagementType: CPD CourseCPD category: Practice Management

Description

If you’re still billing by the hour or matching the price down the road, you’re not running a business, you’re running on fumes. Most CIBA practitioners are undercharging, overdelivering, and burning out. In this session, we’ll unpack a practical approach to pricing your services so you can stop being seen as the “cheap accountant” and start being paid as the expert you are. You’ll walk away with pricing frameworks, real-life examples, and the confidence to stand by your value. This isn’t about billing more, it’s about building smarter. Clients are willing to pay more. Are you willing to ask?

Presenters

Leana van der Merwe — Leana van der Merwe is a Chartered Accountant and Registered Auditor with over 18 years of experience in business accounting, audit and corporate governance. A former Audit Director and professional-body Technical and Standards Executive, she has guided more than 14,000 professionals through complex regulatory matters. Leana also serves on the PAFA Technical Advisory Group, the IFAC Anti-Money Laundering Committee and the IFRS Foundation SME Implementation Group.

You will earn a certificate

On successful completion you will receive a certificate for 2 CPD units in Practice Management.

Requirements

Laptop, desktop, or mobile device with internet access
Microsoft Edge, Google Chrome, Safari, or Firefox browser