Business Plans
This webinar is designed to help participants understand how to create a solid business plan. A business plan is like a roadmap that guides you in starting or growing your business. By the end, you’ll know how to put together a plan that’s useful for you and impressive to potential investors.
What will set you apart
By completing this course you will gain the following competencies
- The essential parts of a business plan and why they matter.
- How to set clear goals and financial targets.
- Ways to understand your market, customers, and competitors.
- Simple tips to manage risks and stay flexible when things change.
- How to make a business plan that looks professional and communicates well.
Event breakdown
- An introduction to business planning and why it’s important.
- Key sections: summary, business description, market research, team, and goals.
- Basics of budgeting and setting financial goals.
- Finding and reaching your customers and setting up a sales approach.
- Looking at possible risks and how to prepare for them.
- Open discussion and a quick exercise to start your own business plan.
Description
Presenters

Leana van der Merwe — Leana van der Merwe is a Chartered Accountant and Registered Auditor with over 18 years of experience in business accounting, audit and corporate governance. A former Audit Director and professional-body Technical and Standards Executive, she has guided more than 14,000 professionals through complex regulatory matters. Leana also serves on the PAFA Technical Advisory Group, the IFAC Anti-Money Laundering Committee and the IFRS Foundation SME Implementation Group.
You will earn a certificate
On successful completion you will receive a certificate for 2 CPD units in Financial Reporting.
Requirements
- Laptop, desktop, or mobile device with internet access
- Microsoft Edge, Google Chrome, Safari, or Firefox browser